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Business Writing in Chinese
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Business Writing in Chinese

Business Writing in Chinese consists of a series of workshop-type modules, designed to show commendable techniques and skills in writing business correspondences, newsletters, proposals and other promotional materials, using standard and professional Chinese. Each workshop can be conducted as an in-house training, or e-learning via the Internet.
Course in Brief

Course Content

Course Format

Who Should Attend
 

Course in Brief Suppose you have a message you wish to convey to the media, or you would like to describe in precise wordings your product, service, or organization to your potential clients. This workshop will teach how to write press releases and other promotional materials so as to attract the widest attention from readers. The workshop will also discuss on how and when to distribute your releases.

The course will include a series of modules on Wording and Phrasing, Ethics, Plagiarism, Direct Wording, Protecting Information, Advanced of Technical Writing, Readability, Strategy, House style, Capitalization, Numbers, Abbreviations, and Fast Checking.

Tests and assignments that consist of drills, games and compositions will be used to assess participants' knowledge in terms of word usage, common pitfalls and errors, sentence structures, common sense writing, and practical business writing skills.




Course Content Learn how to
Reply to angry and upset customers
Restore trust and goodwill with your customers through appropriate
correspondences
Gain additional customer loyalty and positive word of mouth
Turning a complaint into a tool for organizational improvement
Leverage on compliments to increase your business and to enhance
staff morale
Avoid legal liability in your letters or reply




Course Format The course can be started at any pre-arranged time. Participants can
complete each module and progress to the next one at their own paces.
Upon completion of one module, participants are required to submit an
evaluation exercise for comment.
Completed exercise can be sent via e-mail in text format for
assessment.




Who Should Attend Executives and managers from various professions and disciplines including :
Banking
Insurance
Accounting
Marketing
Legal

Enrollment